POS Systems

By Tyler Lacoma

More than ever, technology plays a key role in customer satisfaction - particularly when it comes to placing orders. Inventory management and data systems that once played a strictly behind-the-scenes role have become integral to customer service, and are linked directly to brand reputation and order systems satisfaction. Today's integrated data and order systems allow for everyone-wins advancements in areas that include:

1. Customized Service. Every customer is different. Modern ordering systems can work directly with customer data management solutions to create a constantly evolving profile of each customer and his or her purchasing habits. This allows businesses to suggest products that match the buying history of every individual, leading to increased additional sales and greater profits. The systems also help marketers target promotions to the customers likeliest to respond to them, whether through email, social media, or other types of advertising.

2. Specialized Orders. Businesses that once offered products in only a small selection of colors, sizes, or coatings can now branch out into order specialization. For example, modern ordering systems let home improvement stores customize product sizes and materials to suit a unique landscaping project, instead of forcing customers to search through the available inventory or order each piece separately. This just-in-time order method can also be connected to online portals so customers can make more choices themselves.

3. Faster Fulfillment. More robust, efficient ordering systems mean faster processing times, and faster fulfillment means happier customers. This typically pertains to inventory: Accurate inventory analyses and product ordering strategies help ensure that the most popular products (especially the popular seasonal items) are on the shelves when they're wanted. Modern systems also make it easier to instantly make a special order to satisfy a unique request or unexpected demand.

4. Product Returns and Refunds. Customer tensions often rise when it comes to returns or refunds. Fortunately, advanced ordering systems, particularly those with easy cloud access, make it easier to work out supply-chain issues and process returns swiftly, often even from mobile devices. When no time is lost in sending items back to manufacturers or reviewing warranty information, the company can resolve product returns more easily. Data systems also help manufacturers understand the nature of returns and adapt return policies on a product-by-product basis.

5. Automated Ordering for Rush Times. If you're running a restaurant or counter-based business, order systems satisfaction depends on meeting the customer crush. Fortunately, modern ordering systems can adapt to meet peak demands, offering features such as automatic ordering for simpler products and easier promotion management during the expected rush. The most advanced systems even offer tablet touchscreens for the fastest ordering.