Tina Praino

Tina is an experienced retail strategy consultant who has held a variety of retail management positions from store level management through executive management in her 20 years in the industry. She founded Engaging Retail because she is passionate about business and is passionate about teaching. She focuses on helping business owners and operators improve efficiencies, increase engagement and ultimately improve their bottom line. Her specialty is employee engagement. Her philosophy is “Happy Employees Make Happy Customers and Happy Customers Spend Money!”

Read more about her at www.EngagingRetail.com.

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Articles by Tina Praino

• Tactics for Delivering Better Employee Evaluations
  Retailers, one of the most important pieces of analysis you can put together at this time of year is staffing analysis. Expert columnist Tina Praino offers employee evaluation tips.
  Jan 28, 2013

• Showrooming: Don't Fear It, Embrace It
  There has been a significant shift in the way shoppers approach the task of shopping. The new trend is called "showrooming" and Industry Insights' columnist Tina Praino explains how retailers can adapt.
  Dec 3, 2012

• Retail Stores: Preparing for the Holiday Season
  Retailers are making preparations for holiday merchandising and promotions, focusing on ways to maximize on the traffic the holidays will bring. Read what expert columnist, Tina Praino, says you should focus on.
  Oct 15, 2012

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