Joe Keenan

Joe Keenan is the managing editor of Retail Online Integration. In addition to writing and editing content for the bimonthly print magazine, Joe oversees ROI Report, the publication's daily e-newsletter, as well as helps to plan and produce live and virtual events, including webinars and conferences.

Joe is also the managing editor for the Target Marketing Group's web-only brand eM+C, for which he's responsible for managing all aspects of the publication's editorial initiatives. Previously, Joe served as senior editor at Reed Technology & Information Services, and also worked as a sportswriter for Montgomery Newspapers.

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Articles by Joe Keenan

• Retail Predictions for 2015
  Retail expert Joe Keenan predicts 4 trends that will change the face of retail in 2015, and explains how you can apply them to your business.
  Jan 13, 2015

• The Slow Death of Black Friday
  Black Friday is losing its appeal. Our retail expert explains why and where the new holiday shopping trend is headed.
  Nov 25, 2014

• Will Apple Pay Revolutionize Retail?
  Consumers are the biggest winners when it comes to Apple Pay. But how will it affect retailers? Find out!
  Oct 28, 2014

• Should U.S. Retailers Be Worried About Alibaba?
  With a potential retail arms race brewing, find out who the real winner could be post-Alibaba IPO news.
  Sep 25, 2014

• The Growing Link Between Retail and Technology
  Retailers are developing their own technology to improve the customer experience. Read how the innovative retail technology is raising the bar.
  Aug 26, 2014

• West Coast Port Strike Threatens Retailers' Supply Chains
  The potential West Coast port strike has created anxiety among retailers already preparing for the 2014 holiday season.
  Jul 23, 2014

• A Commerce Revolution
  Industry Insights' retail expert Joe Keenan shares highlights from eBay's John Donahoe on succeeding in today's retail revolution
  Jun 20, 2014

• The Rise of the Pop-Up Shop
  Retailers are using innovative pop-up shops to sell their wares to customers. Retail expert Joe Keenan explains the benefits and how you can too.
  May 21, 2014

• The Decline of America's Retail Workforce
  Recent numbers have shown a decline in the quality of retail jobs. Industry Insights' Joe Keenan explains how this trend can negatively impact business.
  Apr 23, 2014

• Retail Shipping Wars
  Product delivery has grown in importance for retailers and fast shipping now offers a competitive edge. Read how your retail business can compete.
  Apr 3, 2014

• Fallout from Target's Data Breach Felt Industrywide
  The entire retail industry has been dealing with the fallout from Target's data breach. Retail expert Joe Keenan explains the repercussions.
  Feb 19, 2014

• Digitizing the In-Store Experience & Data Security Dominate the Conversation at NRF Big Show
  Retail expert, Joe Keenan, shares highlights from the 2014 NRF Big Show. Topics include digitizing the in-store experience and data security.
  Jan 22, 2014

• 4 Trends Retailers Need to Prepare for in 2014
  A new year means new opportunities. Start your year off right by planning to meet these 4 retail trends. Industry Insights' Joe Keenan explains how.
  Dec 30, 2013

• 5 Tips to Optimize Your Retail Site for Holiday Shopping 2013
  Online shopping is the preferred shopping method and retailers need to be ready. Industry Insights' Joe Keenan provides 5 optimization tips for retail sites.
  Nov 20, 2013

• Editorial Meets Commerce
  Retailers are incorporating content marketing into their overall strategy. Industry Insights' Joe Keenan explains why and offers suggestions on how more retailers can add the program to their marketing strategy.
  Oct 17, 2013

• Cause-Based Marketing: Doing Good for Others and Your Bottom Line
  Retailers have found a way to market their products while also giving back to those less fortunate: cause-based marketing. Industry Insights' columnist Joe Keenan explains how more retailers can succeed with this strategy.
  Sep 19, 2013

• Behavioral Retargeting: Effective for Retailers but Controversial for Consumers
  Research has shown that behavioral ads consistently outperform contextual ads. Still, consumers have concerns regarding their privacy. Industry Insights' Joe Keenan weighs the pros and cons to the controversial issue.
  Aug 23, 2013

• Combating Organized Retail Crime
  Criminals are wreaking havoc across the nation and retailers have become their favorite target. But don't worry! Industry Insights' retail expert Joe Keenan explains how to prevent it from happening to you.
  Jul 22, 2013

• Living in an Omni-Channel World
  Omni-channel retailing is the industry's latest buzz word, and should be your business' main focus. Industry Insights' Joe Keenan explains why experts are jumping on this trend.
  Jun 18, 2013

• Brand Suicide or Brilliant Marketing: a Look at Abercrombie and Fitch's Latest Crisis
  Abercrombie and Fitch's CEO Mike Jeffries caused a media frenzy with his recent comments regarding overweight people. Industry Insights' Joe Keenan explains the possible marketing strategy behind the retail drama.
  May 16, 2013

• Three Lessons Retailers Can Learn From the J.C. Penney Saga
  J.C. Penney's recent retail drama can teach retailers a few lessons on how to improve their business strategy. Industry Insights' Joe Keenan goes into depth on three areas.
  Apr 25, 2013

• The Future of Mobile Payments
  Mobile payment is predicted to be a big retail trend this year. Big-name retailers such as Wal-Mart & Starbucks have already initiated mobile payment programs but should you? Industry Insights' columnist, Joe Keenan, offers his opinion.
  Mar 25, 2013

• Six Ways Retailers Can Combat Showrooming
  Smartphones have introduced consumers to a new way of shopping: showrooming. Industry Insights' columnist Joe Keenan lists six strategies retailers can apply to combat the new trend.
  Feb 28, 2013

• Getting Your Piece of the M-Commerce Pie
  Industry Insights' columnist Joe Keenan shares a few highlights from last week's National Retail Federation (NRF) conference in New York City.
  Jan 22, 2013

• Four Retail Trends to Be Aware of In 2013
  To help your business prepare for 2013 retail trends, Industry Insights' columnist Joe Keenan lists 4 you should be aware of.
  Dec 26, 2012

• How Retailers Can Prepare for the Holiday Rush
  With the unofficial kickoff to the holiday shopping season arriving this week, retailers need to be prepared. Industry Insights' columnist Joe Keenan explains how retailers should prepare their stores and employees.
  Nov 20, 2012

• Retailers Look Internationally for Growth
  Despite reports that the economy is improving, many retailers aren?t seeing it ? at least yet. As a result, many are establishing their presence in foreign lands in hopes of greener pastures. Read what expert columnist Joe Keenan has to say about it.
  Nov 5, 2012

• Internet Sales Tax Debate Rages On
  Seeking to level the playing field, brick-and-mortar retailers are waging war against online retailers who have enjoyed the benefit of not having to collect sales tax from their customers.
  Oct 15, 2012

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