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Allan Ramsay has been a writer, editor, entrepreneur and business man since the 1970's and currently serves as CEO for the Safe Teen Driving Club.
Joy Gendusa is the Founder and CEO of PostcardMania, a fully-integrated marketing firm specializing in direct mail. She used postcards to grow PostcardMania from just a phone and computer to a $22million enterprise in less than a decade.
Industry insights are experts within the marketing industry who have real experience on the topics they discuss. Each week they will share their insights and opinions on the industry, and relate it to current marketing events and news.
Selling to consumers via marketing lists can be done using telemarketing, e-mail, and direct mail. In this article, the final installment in a four-part series, Industry Insights' columnist Allan Ramsay provides guidance on all three of these marketing methods.Mar 21, 2013