Our Contributors:
Allan Ramsay has been a writer, editor, entrepreneur and business man since the 1970's and currently serves as CEO for the Safe Teen Driving Club.
Joy Gendusa is the Founder and CEO of PostcardMania, a fully-integrated marketing firm specializing in direct mail. She used postcards to grow PostcardMania from just a phone and computer to a $22million enterprise in less than a decade.
Industry insights are experts within the marketing industry who have real experience on the topics they discuss. Each week they will share their insights and opinions on the industry, and relate it to current marketing events and news.
In this article, the third in a four-part series, Industry Insights' columnist Allan Ramsay discusses three important metrics you can use to gauge the impact of your marketing campaign and evaluate the effectiveness of your marketing list.Feb 26, 2013
The Breakdown Behind B2B Marketing ListsMarketing lists for B2B prospecting and selling include tens of thousands of industries, job titles, and job functions. In this article, the second in a four-part series, Industry Insights' columnist Allan Ramsay explains how you can find the best list using a two-step process.Feb 20, 2013
How the Right Marketing List Can be a Bullseye for Finding New CustomersMarketing lists are the direct marketer's best friend, whether selling to businesses or consumers. In this article, the first of four in a series, Industry Insights' columnist Allan Ramsay outlines the fundamentals of marketing lists.Feb 12, 2013