Direct Mail Services

By Sylvia Rosen

Looking for an affordable, low risk marketing campaign to find new customers and bring existing clients back for more business? Work with the best direct mail companies to find experienced vendors who know what it takes to design and send an effective mailing without exceeding your budget.

Direct mail offers you an advertising technique to reach several people at once with a low initial investment. You can quickly send offers to alert customers about limited-time sales, new product releases, and company news. The best direct mail companies can show you how to track results, and use the experience as a learning tool for future mailings or other campaigns.

Why work with the best direct mail companies?

Perhaps the most important thing a quality direct mail company can do for you is get you deep discounts on postage. Direct mail firms arrange exclusive agreements with the US Postal Service to get the lowest rates possible on large mailings. Since the cost of postage accounts for roughly one-third of your direct mail budget, these savings are quite valuable.

While you can certainly print up your own direct mail piece, stuff it in an addressed envelope, and send it out, it takes a lot of time. You'll have to hire temporary staff or allocate available resources to put the mailing together. Instead, the best direct mail companies can do everything for you from design to assembly to fulfillment at a low cost, allowing your staffers to concentrate on growing the business.

Additional characteristics of the best direct mail companies

Among the qualities the best direct mail companies share:

• Set realistic expectations
• Present different options based on your target audience and available budget
• Provide additional services like design work or copy writing
• Offer only the services you're looking for
• Member in good standing with regulatory organizations like the Direct Mail Association
• Have lengthy industry experience
• Full customer service during and after the sale
• Describe what worked best for companies similar to yours

Finding the best direct mail company

Always contact multiple vendors when searching for the best direct mail company. You want to give each vendor a fair shake and find out for yourself who offers the right mix of good service, customer support, and fair price.

The best way to find the appropriate direct mail companies is to submit a free BuyerZone request for direct mail service quotes. We'll match you up with as many as six of our top direct mail suppliers who will assess your needs and present you with customized quotes. You then select who you want to work with.