It's the end of the day on a Friday, so I'll keep today's post super short. The following are four great reads that I came across this week that I wanted to share:
1. 7 Things You MUST Understand When Leveraging Social Proof in Your Marketing Efforts
I love everything about this article - especially the stats. It'll leave you wanting to take a deeper look into how you phrase your marketing content.
2. 25 Questions To Ask When Executing B2B Content Marketing Campaigns
We all know having a content strategy is a must, but honestly, it's tough! This checklist can help make sure you stay focused for your next content marketing campaign.
3. Top 50 B2B Marketing Influencers On Twitter
Happy #FollowFriday! Looking to refresh your Twitter feed? Michael Brenner (a Best of BuyerZone award recipient) provides a list of B2B influencers. You won't want to miss these industry expert's tweets!
4. AcquireB2B on How to Best Engage Prospects After an Event
It's a new year with lots of new conferences you probably can't wait to attend! Make the most of these events by following some of these tips.
And if you're really struggling to stay focused, here's an awesome video featuring Rand Fiskin, who reviews the difference between "unique content," "duplicate content" and most importantly, content that offers "unique value."
Have a great weekend!
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January 30, 2013 5:45 AM
Thanks for your sharing, well done
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