It's the end of the day on a Friday, so I'll keep today's post super short. The following are four great reads that I came across this week that I wanted to share:
We all know having a content strategy is a must, but honestly, it's tough! This checklist can help make sure you stay focused for your next content marketing campaign.
Happy #FollowFriday! Looking to refresh your Twitter feed? Michael Brenner (a Best of BuyerZone award recipient) provides a list of B2B influencers. You won't want to miss these industry expert's tweets!
It's a new year with lots of new conferences you probably can't wait to attend! Make the most of these events by following some of these tips.
And if you're really struggling to stay focused, here's an awesome video featuring Rand Fiskin, who reviews the difference between "unique content," "duplicate content" and most importantly, content that offers "unique value."
Have a great weekend!